Proptech Startups Are Ditching the Software Playbook. Should You?
Proptech Startups Are Ditching the Software Playbook. Should You? Most property technology founders pitch the same idea: sell software to estate agents and landlords. The best-funded UK player in lettings did the opposite and bought the agents. Few sector spotlights show a business-model split as clearly as proptech startups do right now. This article compares the two routes and gives founders a practical way to choose between them. A Fragmented Market Gives New Entrants an Opening The UK lettings market is made up of many independent agencies. That fragmentation creates an opening, and it also explains why selling software is hard. One analysis reports that only 7% of letting agents named technology upgrades a priority for 2026. Treat that as a single-source figure, but it points to slow adoption. Dwelly's founders describe the UK lettings market as an ideal target for AI. The company has acquired 17 agencies, manages around 15,000 properties and collects roughly £350m in ...